SIR STEVE REDGRAVE SIGNS AS THE FACE OF BREATHEASSIST™
Melbourne-based company, Consegna Group Limited, signed Sir Steve Redgrave as a brand ambassador and the face of its breakthrough BreatheAssist™ Sport technology platform. Sir Steve Redgrave was considered a perfect fit as a brand ambassador due to being widely acknowledged as one of the greatest Olympians of all time, having won five gold medals in rowing in five consecutive Olympic Games, with his career culminating in gold at the Sydney Olympic Games in 2000.
Consegna Group Limited’s purpose is to identify, acquire and commercialise late-stage therapeutic delivery technologies. The company targets high-value markets and indications using an acquisition strategy driven by strategic value creation, patent protection and realisation criteria.
WHAT IS BREATHEASSIST™
BreatheAssist™ is an Australian-developed technology that gently and independently dilates each of the nasal passages. Clinical trials indicate that the device increases airflow on average by up to 38%, exciting sports performance experts about its applications in elite sports. The technology is nearing commercialisation and will initially be launched as a sports-performance product before different versions are developed and launched in the snoring, allergy management and drug delivery markets.
“We are thrilled to have Sir Steve Redgrave as a face and a brand ambassador for BreatheAssist. Having someone of Sir Steve’s stature and reputation will assist us in bringing to the attention of the sporting world the benefits of using a BreatheAssist unit. Sir Steve’s support, I have no doubt, will accelerate elite athletes from around the world accessing the enhancement a BreatheAssist can provide to their performance.” – Fabio Pannuti, CEO, Consegna
“Our team has been working tirelessly and rigorously to finalise the technology for commercialisation. The development of the BreatheAssist Sport allows us to create a powerful consumer brand that will also, in time, allow us to maximise opportunities in other markets, including snoring, allergy management and drug delivery. Following our recent announcement about BreatheAssist Sports’ regulatory clearance in the US, Europe, UK and Australia, the appointment of Sir Steven will allow us to begin the process of building brand equity in the technology platform as we build up to market launch. The board and management welcome Sir Steve, and we are delighted to be working with a man of his calibre and considerable talent.” – Rod Tomlinson, Chairman, Consegna
“BreatheAssist is a revolutionary product that I am pleased to endorse. It’s ablity to increase airflow through the nose will, I believe, provide athletes of all types with the edge they need to perform to the best of their ability. That’s why I am so excited about BreatheAssist and its potential in sport and other areas of application.” – Sir Steve Redgrave
WORK WITH SIR STEVE REDGRAVE
If you are interested in working with Sir Steve Redgrave, contact his official speaker agent, Jack Hayes at Champions Speakers, today!
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