ABOUT STEP ONE
Founded in Australia in 2017 by former Olympic rower Greg Taylor, Step One has rapidly grown into one of the country’s leading underwear brands, now selling a pair every seven seconds. Originally launched as a menswear label, the company quickly expanded into women’s underwear, broadening its appeal worldwide. Step One is recognised for its strong commitment to sustainability and ethical production, holding Forest Stewardship Council (FSC®) chain-of-custody certification for responsibly sourced materials. The brand also became the first Australian company to sign the Fashion Forever Green Pact, reinforcing its dedication to environmentally conscious and ethically manufactured clothing.
INVESTOR & BRAND AMBASSADOR
In 2024, Sir Steve Redgrave joined Step One as both an investor and brand ambassador, marking a significant partnership for the rapidly growing brand. Widely regarded as one of Britain’s greatest Olympians, Sir Steve’s involvement reflects Step One’s continued ambition to align with high-performance figures who embody resilience, trust, and authenticity. His investment also highlights confidence in the company’s long-term growth and sustainability-focused mission. As a former elite athlete, Sir Steve brings strong credibility to the brand, supporting its global expansion while helping to raise awareness of Step One’s commitment to comfort, innovation, and ethically produced clothing.
“These are the most comfortable pants I’ve ever worn!”
~ Sir Steve Redgrave
WORK WITH SIR STEVE REDGRAVE
If you are interested in working with Sir Steve Redgrave, contact his official speaker agent, Jack Hayes at Champions Speakers, today!
Alternatively, complete the contact form to enquire about working with Sir Steve Redgrave.