BRIEF
Ted’s Health sought a relatable male celebrity to support a campaign focused on modern men’s health and wellbeing. Specialising in personalised treatments delivered discreetly to customers’ doors, the purpose of the campaign was to highlight Ted’s Health’s services for Testosterone Replacement Therapy (TRT) and Erectile Dysfunction treatment while encouraging more open conversations around men’s health. The campaign aimed to increase brand awareness, position Ted’s Health as a trusted men’s wellbeing brand, and drive customer engagement through ambassador activity and publicity.
40%
Men do not live as long as women, and 40% die prematurely
31%
Men wait more than a month with symptoms before going to the doctor
40%
Men over 45 will experience low testosterone levels in their lifetime
DELIVERY
In 2023, Sir Steve Redgrave partnered with Ted’s Health to launch a cross-media campaign raising awareness of the impact of low testosterone on men’s health. Steve particularly focused on the link between testosterone deficiency and an increased risk of type two diabetes.
Running across television, print, radio and digital platforms, the campaign saw Steve share his own personal experiences to help engage audiences and encourage more open conversations around men’s health. He also highlighted how Ted’s Health made it simple to check testosterone levels from home, with expert medical support and follow-up available throughout the process.
As part of the campaign activity, Sir Steve Redgrave also appeared on Sky News to further raise awareness of the connection between testosterone deficiency and diabetes risk.
“It’s vital for men to be aware of the risk factors for low testosterone, particularly with regard to diabetes. As a diabetic myself, I want to help others have the best chance of preventing, reversing or controlling type 2 diabetes. By understanding and taking control of testosterone levels, it could help to achieve exactly that.”
~ Sir Steve Redgrave
WORK WITH SIR STEVE REDGRAVE
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